Tuesday, November 24, 2009

WiMAX: Staying connected anywhere

A few weeks ago, I went on a tour at WLFI, the local television station in West Lafayette. Kurt Winkleman, the Senior News Media Sales Director, was speaking about how in order to reach multiple audiences, the television station has taken advantage of the 3 screens: television, computer, and mobile phones. He kept talking about how taking advantage of using the internet to reach various audiences has been huge in the fast couple of years. He then got on the subject of WiMAX, and explained that WiMAX is similar to Wi-Fi, but instead of only having access to the internet within a 100-300 ft "bubble" such as when you go into Starbucks or Panera, internet access would be available everywhere. He said to be on the look out for it because it is coming. This made me curious to read more about WiMAX.

What is WiMAX? WiMAX stands for Worldwide Interoperability for Microwave Access. It is a wireless digital communication system that is essentially broadband on the go. WiMAX can provide broadband wireless access up to 30 miles for fixed stations, and 3 - 10 miles for mobile stations. WiMAX will transform your internet lifestyle by enabling you to connect at all times through a wide area network.

How does WiMAX work? WiMAX towers transmit and recieve signals, allowing a service provider to enable access across many miles. Individuals will no longer have to search for "hot spots" to get connection to the internet. With WiMAX, individuals will be able to have fast, reliable internet access anywhere within coverage areas from a single wireless provider.

Having acces at all times wherever you go would be very beneficial for those who travel often and need to be connected to the internet for business reasons.

Check out the link below to watch an educational clip about WiMAX:
http://www.wimax.com/education

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